On 27 June 2010, The National Roads and Motoring Association opened our Facebook account. Fast forward four years and tens of thousands of NRMA Members and customers have joined our Facebook community. This week, we’ve cracked 100,000: a nice achievement for our tiny social media team!
For NRMA, Facebook has been a great way to get feedback from our Members and customers to help improve how we operate. Via Facebook, you’ve told us what you like, what you don’t, and why. You’ve thanked us when we’ve helped you and you’ve let us know when we’ve let you down, so we could put it right. You’ve voted in our polls, answered our tests, entered our competitions and given us ideas on how we can help you better, (while also making us LOL many times over with your witty comments!).
As a Membership organisation, we exist to help our 2.4 million Members and the wider community. We value Facebook as a channel for reaching our Members and customers with more relevant and timely news and more importantly, for you to contact us!
Over four years, Facebook has become a key customer service channel for The NRMA and in the last 18 months we have trained our Roadside call centre staff to monitor and respond to your queries on our Facebook page 24 hours a day, 7 days a week.
Here’s a tiny snapshot from the thousands of Facebook interactions over the years.
We’d love to be able help even more Members and customers, so if you’re on Facebook and would like to learn more about transport news that affects you, the history of the NRMA or what you can get from your NRMA Membership, make sure you join us and tell your friends!
If Facebook isn’t your thing, we also have many other new ways for Members and customers to interact with us. Feel free to read our blog or join us on Twitter, YouTube, LinkedIn, Google Plus or Flickr. Or head to the new Get Involved section of our website.
What would you like to see more of on the NRMA Facebook page?